100% Ad-free Movies

Yesterday, I was watching HBO Defined channel. They were promoting a 100% ad-free campaign. Needless, to say, the promotion was pitching on the consumer emotion of how they disliked being interrupted during the movie. Like HBO, many other top movie channels often run similar ad-free movie campaigns. Even Facebook enables its users to flag an […]

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Brand Communication or Brand Connection

When companies like Google, Coca-Cola, Pepsi, Unilever, and Tata invest in an endeavor, it automatically gains attention. The subtle yet deliberate inclination of these Brands towards Digital Storytelling has raised a question – Given the enormous expense of producing and broadcasting traditional advertising, should one even consider Digital Storytelling, a more extensive brand messaging? Of […]

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