Category: Brand Strategy

The Art of Narrative Storytelling

Last week, I got to watch Harrison Ford’s Air Force One on TV. In the climax, the Villain informs Ford that the only person who knew how to pilot the plane was dead. Now, it was upon the Hero, to acknowledge the call to action and do the impossible. He had to not only maneuver […]

Communication Hindsight or Consumer Insight

There is no art whereby to find the mind’s construction in the face.  ~ Shakespeare. What Shakespeare was hinting here is that the complexity of the human mind cannot be fathomed from the surface. One must dive into the depths of human consciousness, to fully comprehend it. Yet, with the superfluity of information floating all around […]

Brand Communication or Brand Connection

When companies like Google, Coca-Cola, Pepsi, Unilever, and Tata invest in an endeavor, it automatically gains attention. The subtle yet deliberate inclination of these Brands towards Digital Storytelling has raised a question – Given the enormous expense of producing and broadcasting traditional advertising, should one even consider Digital Storytelling, a more extensive brand messaging? Of […]